Foto: Morten Brakestad
Micael Dahlén är professor i marknadsföring på Handelshögskolan i Stockholm och en mycket populär författare och föredragshållare. Han blev professor redan vid 34 års ålder och har vunnit ett flertal priser för sin forskning och är ofta uppmärksammad i media över hela världen.
Professor DahlĂ©ns böcker har översatts till flera sprĂĄk och legat pĂĄ bestsellerlistan i flera länder. Bland hans tidigare böcker hittas bland annat “Boxen – kreativitet som skapar bättre affärer” (2006) och den mycket uppmärksammade ”Nextopia – livet, lyckan och pengarna i Förväntningssamhället” (2008).
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Micael DahlĂ©ns nya bok ”Monster” utkom i november 2011.
FĂ–REDRAG
Micael talar ofta och gärna om ämnen som:
1. How to die with a smile on your face
Isn’t that what it’s all about in the end? Making the most out of your business, your career, your life. Based on research on what makes us happy, what we regret the most in life, and new consumer behaviors, the spotlight is focused on how to do what you do to make sure that everybody leaves with a smile on their face.
2. Next: Saving the world
According to NASA, we will be able to move to Mars by 2030. And if we continue living the way we are, we’ll be needing that new home. Unless we use the strange drives that constantly move us forward and onto the next thing to not consume more but smarter and better. Based on the latest findings on happiness and motivational drives and rules of business and economics, let’s try saving the world.
3. Everybody’s gay: a peek into the inevitable future
Whether you like it or not, the future is going to be a lot different from now, and it’s here sooner than you think. Be prepared, and maybe even learn from it in advance, with a peek into our quickly changing minds and behaviors and a long, hard look at the people you will meet tomorrow.
4. Capitalism revamped
It’s not about the money anymore. Most people have more than enough of that but aren’t any happier for it, and might not have any need for it in a world where it will be soon be free to go to space. And still, we’re growing more capitalistic than ever, keeping an even closer look on the score. Only the score now counts in clout, time and finger capital, following our evolving behaviors and changing the rules for business.
PRESSBILDER
BIBLIOGRAFI
- Monster, Micael Dahlén (2011, Volante)
- Marketing Communications: A brand narrative approch, Micael Dahlén & Fredrik Lange (2010, John Wiley & Sons LTD)
- - Creativity Unlimited: Thinking Inside the Box for Business Innovation, Micael Dahlén (2009, John Wiley & Sons LTD)
- Optimal marknadskommunikation, Micael Dahlén & Fredrik Lange (2009, Liber). Även i engelsk översättning 2010 (se ovan)
- Nextopia – livet, lyckan och pengarna i Förväntningssamhället, Micael DahlĂ©n (2008, Volante)
- Boxen – kreativitet som skapar bättre affärer: träna dig till framgĂĄng, Micael DahlĂ©n (2006, Volante)
- Marknadsförarens nya regelbok, Micael Dahlén (2003, Liber)
- Marknadsföring i nya media, Micael Dahlén (2002, Liber)
VIDEOKLIPP
Micael Dahlén talar om fenomenet Nextopia i fem videoklipp om:
| What is Nextopia? [0:44] Nextopia is our evolutionary drive to strive for the next thing. The next anything will be the best one, a utopian hope that affects lives today. | Will we never be satisfied?[01:09] In Nextopia, satisfaction has never been easier, but it’s getting harder to stay happy. | What is the force behind Nextopia? [0:35] Our drive to strive for the next thing in combination with our society where there is an abundance of opportunities. | What is the business aspect? [0:38] Nextopia forces companies to never be satisfied with their accomplishments, but always strive for improvements. | How about creativity in Nextopia?[01:08] Nextopia is very benign to creativity! In Nextopia, you can remain creative in your life after the age of 27. |
Använd pilarna i spelaren ovanför för att navigera mellan de olika videorna i spellistan.
